Xposure — Ailsa Smith

“MEN’S SKIN CANCER RATES INCREASE BY 50% OVER DECADE”

(Cancer Research UK, 2021)

This brief aims to create a brand and product to reduce the risk of skin cancer in men. Men are 2x more likely to develop skin cancer than women of the same age. This is an issue I decided to tackle for the RSA brief titled “In Your Skin”. I aimed to develop a brand that would appeal to men who are in male-dominated job roles that are more susceptible to skin cancer for example, construction workers, agricultural work, police force and general roles that are outdoors. I targeted the user group through colour scheme, brand design and tone of voice.

I used blender to create SUNSHIELD, a suncream designed for outdoor workers. This features rubber grips on the edges to provide an improved grip, durability and to match the aesthetics workwear products. The bottle is accompanied by a towelling sleeve that can be added to the bottle which allows users to wipe their hands on the towel after application.

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