Ailsa
Smith.
GRAPHIC DESIGN
CONTACT
AWARDS
Ailsa
Smith.
GRAPHIC DESIGN
CONTACT
AWARDS
Competition: Dyson Student Award (Winner 2024)
Group Credit: Grace Rolls, Conrad Wells, Cam Milne and Joe Taylor
Brief Title: dotplot
Develop a visual identity for Dotplot’s breast health monitoring device. The messaging of the design should build awareness for regularly monitoring breast health and educate people on how to take action using Dotplot’s device. The device will need a name and identity and should build upon dotplot’s overarching business. The device monitors for changes in breast tissue, it doesn’t diagnose cancer.
(2 week group project)
THE CONCEPT
- Making this device accessible to all through the act of sharing.
- Sharing also means people are encouraged to take the first steps with breast monitoring routine.
- Using incentives to normalise breast monitoring through uniting friends around a ‘touchy’ subject.
- Add personalised aspects within the design to the user feel in control.
- Create a clear and cohesive design to allow users to naviagate this confidently.
- Use language, tone of voice, illustration and user centered design to enable a strong UX design.
PACKAGING AIMS:
- Create a sleek design to reflect the quality of the product alongside the trustworthy and friendly branding.