THE BRIEF
    Competition: JDO RAW
    Brief Title: ON YOUR MARKS

    Develop a personal care brand based an olympic sport. Your brand could be specifically made for athletes, or just inspired by the sporting culture.

    Dyno products work to support climbers through the prep, peak to post climbing. Dyno aims to keep climbers at the heart of the design with bold and dynamic shapes and using climbing holds within the products to act as grip rehabilitation products.
     


    THE CONCEPT
    • Empower climbers of all abilities and inspire them to be boulder.
    • Keep climbers at the heart of the design with bold and dynamic shapes.
    • Use climbing holds within the products to act as  grip rehabilitation products.
    • Support climbers through 3 stages of climbing: Prep, Peak and Post.