THE BRIEF
    Competition: JDO RAW

    Brief Title: ON YOUR MARKS

    Develop a personal care brand based an olympic sport. Your brand could be specifically made for athletes, or just inspired by the sporting culture. 




     


    THE CONCEPT
    • Empower climbers of all abilities and inspire them to be boulder.
    • Keep climbers at the heart of the design with bold and dynamic shapes.
    • Use climbing holds within the products to act as  grip rehabilitation products.
    • Support climbers through 3 stages of climbing: Prep, Peak and Post.