THE BRIEF

    Competition: D&AD New Blood
    Group Credit: Gergana Serieva

    Brief Title: Twister Guerilla Makreting

    Create a guerilla marketing campaign that gets young people (16 - 18) excited and connected to the Twister brand – this is all about creating a powerful idea that uses on-the-ground activations to build (and renew) Twister fans. Make sure your idea lives in the outdoor advertising space. This means the work exists outside of the home. Beyond that, your ideas are limitless.