Bloody Good Period — Ailsa Smith

Create a 30-90 second motion graphics film in line with the Creative Conscience brief.

We worked collaboratively to create a film that uses an unflinching approach to raise awareness for period poverty. Periods are a natural function, yet they are frequently regarded as shameful, resulting in stigma that can impact individuals who menstruate and we want to change that. This campaign video is in support of the charity Bloody Good Period, and seeks to raise awareness for the rights of those who menstruate and the issue surrounding period poverty in the UK. The video serves as a "call to action" on behalf of the charity, encouraging people to fundraise, promote and volunteer in order to ensure nobody is held back by their period.

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