Ailsa
Smith.
GRAPHIC DESIGN
CONTACT
AWARDS
Ailsa
Smith.
GRAPHIC DESIGN
CONTACT
AWARDS
Brief Title: Self-Initiated Project (Beyond The Bag)
This brief was a self-intiated research project. I decided to centre my project around living with a stoma bag and the stigmas surrounding this. I to develop a brand called ‘Beyond The Bag’ which aims to debunk stigmas and empower those with stoma bags.
A potential collaboration with EA Sports would provide another outlet to reach wider audiences. The simple motif of the ‘bag’ shape will become an iconic symbol for the brand which would create recognition and awareness surrounding this subject.