(when you need it most)

     
     
    THE BRIEF
    Competition: D&AD New Blood
    Group Credit: Grace Rolls and Cam Milne

    Brief Title: Kraft Mac and Cheese Brand Activation

    Connect KMC to Gen Z in culture to show them that KMC is more than a kids food brand. Create a brand activation that speaks to older Gen Zs and younger Millennials by connecting to what they care about in culture, and showing them that KMC is there for them whenever they need some reassuring comfort.