Ailsa
Smith.
GRAPHIC DESIGN
CONTACT
AWARDS
Ailsa
Smith.
GRAPHIC DESIGN
CONTACT
AWARDS
a taste of home
(when you need it most)
(when you need it most)
Competition: D&AD New Blood
Group Credit: Grace Rolls and Cam Milne
Brief Title: Kraft Mac and Cheese Brand Activation
Connect KMC to Gen Z in culture to show them that KMC is more than a kids food brand. Create a brand activation that speaks to older Gen Zs and younger Millennials by connecting to what they care about in culture, and showing them that KMC is there for them whenever they need some reassuring comfort.