Ailsa
Smith.
GRAPHIC DESIGN
CONTACT
AWARDS
Ailsa
Smith.
GRAPHIC DESIGN
CONTACT
AWARDS
Competition: Dragon Rouge Firestarters
Brief Title: Mash Up, Liven Up
This project aims to create a collaboration between two unlikely brands, in which they come together and solve an issue.
A collaboration between Kellogg’s and National Geographic aims combat the instant disposal of cereal boxes. Combining Kellogg’s playful spirit with National Geographic’s desire to embrace nature and care for the environment, this collaboration focuses on the variety pack of cereal boxes (typically purchased for children and families) and turns them into a playful nature-inspired toy.
The concept transforms cereal boxes into a ‘playable’ toy meaning it won’t just get thrown out instantly after consumption. Due to the boxes being carboard they can later be recycled by the user.
"SPARK CURIOSITY, EMPOWER EXPLORATION, INSPIRE CHANGE"
(National Geographic, 2023)